On 23rd February, 2022, the Advertising Standards Council of India (“ASCI”) has issued guidelines for the advertisements of virtual digital assets and services. These guidelines shall be applicable to all advertisements released or published on or after 1st April, 2022. The advertisers shall have to ensure that even the...
The Indian advertisements have been iconic in their true sense and have mostly managed to attract their audiences while conveying the relevant message. The credit can be given to their catchy jingles or the celebrities associated with the endorsements. For example, every viewer, regardless of their age, can sing...
