Guest Post: Rising Jurisprudence on Personality Rights in India: Deconstructing the overlap under Trademark Law
Anushree Rauta -0
Introduction
The law of trademarks protects commercial symbols and signs appended to goods and/or services, including, but not limited to — a word, logo, number or device. Its twin purpose is to act as a source identifier for brands and help consumers distinguish the goods and/or services of one proprietor...
GUEST POST: “WHO GETS FIRST?”: THE CURIOUS BATTLE OF KENT CABLES AND KENT RO- BY CHHAVI TOKAS AND CHETAN NAGPAL
Anushree Rauta -
Background:
In a landmark judgment titled Kent Cables v. Kent RO, pronounced by Justice Jyoti Singh on May 30, 2023, the Delhi High Court permanently restrained Kent RO from manufacturing and selling fans under the trademark “KENT”. The court analyzed complex legal propositions and, based on prior use and goodwill,...
1.INTRODUCTION
The Plaintiff (M/s Allied Blenders and Distillers Pvt. Ltd.) is the proprietor of the trademark “Officer’s Choice”, and is using the same in respect of its alcoholic products.
The Defendants are using the mark “Fauji” in respect of their alcoholic products.
A not so recent price list of Indian liquor can...
The unpredictable litigations accompanying a film release makes me wonder if this is secretly a part of the marketing and promotion strategy of the film to be released!
In this post we will discuss the judgment passed by the Hon’ble Delhi High Court pertaining to the Sonakshi Sinha starrer ‘Khandani...
Safe Harbour Upheld: Delhi HC Rules IndiaMart’s Use of ‘PUMA’ in Drop-Down Not Trademark Infringement
Savan Dhameliya -
Introduction
On 2nd June 2025, in the case of IndiaMart Intermesh Ltd. v. Puma SE, the Delhi High Court ruled on a trademark infringement dispute between the companies Puma SE (“Petitioner”) and IndiaMart Intermesh Limited (“IndiaMart”). The Division Bench of the Delhi High Court overruled the earlier order that was...
GUEST POST- ADITI GUPTA AND HARSH KAMDAR- TRADEMARK MAXIMALISM: DOES (MUCH) PROTECTION AFFECTS COMPETITION?
Akshat Agrawal -
About The Authors-
Aditi Gupta and Harsh Kamdar are fifth-year law students at the Institute of Law, Nirma University with keen interest in the field of Intellectual Property Rights and Media & Entertainment Law.
Can “square packaging” of the chocolates provide exclusive rights to its owner? It was answered in affirmative in...
BIGG BOSS INFRINGEMENT: BOMBAY HIGH COURT RESTRAINS ORGANISERS OF ‘BIGG BOSS JAMMU’ FROM INFRINGING BIGG BOSS’ TRADEMARK AND COPYRIGHT
Angad Makkar -
The Bombay High Court, vide Order dated 20th October 2021 in Endemol Shine Nederland Producties B.V. & Ors. v. Angel Singh aka Lucky Trading as 999 Productions & Ors. (COMIP(L)/28812/2021) (hereinafter, the “Order”) granted an ex parte ad interim injunction against the Defendants, who were shown to be organising...
Is the use of descriptive words infringement? – YouTube Shorts v. Shorts International Limited
Savan Dhameliya -
A dispute arose between the Shorts International Limited (“SIL”) and Google for the use of the term "Shorts" (as used in YouTube Shorts). During the course of the hearing in Shorts International Limited v. Google LLC, Google defended successfully its use of the term "Shorts" on its YouTube platform,...
(Zidd (Urdu/Hindi word) = insistence, persistence or doggedness.)
Judgments, especially of higher courts, are juggernauts capable of jamming future judgments of the lower courts (and sometimes even the similar stature courts). Aren’t they? After all, this is how Stare Decisis works in common law countries - precedents possess legal piety....
Use with Caution! Google Under Fire for Allowing the ‘Use’ of Trademarks as Keywords in GoogleAds.
Siddhant Sanghavi -
The story begins in 2015 when one Mr. Gaurav Bakshi googled ‘Agarwal Packers and Movers’ to employ the renowned company to assist him with his relocation. Much to his dismay, his belongings were delivered in a deplorable condition and he realised that he had employed another Agarwal Packers and...

















