Patanjali signs consent terms with HUL to not denigrate HUL soap brands

    Patanjali Ayurved has signed consent terms in a suit filed by Hindustan Unilever Limited before the Bombay High Court, agreeing not to denigrate HUL’s soap brands. The Bombay High Court had vide an ex-parte order dated September 4, 2017 granted ad-interim reliefs to HUL thereby restraining Patanjali by an order and injunction from telecasting or broadcasting or otherwise howsoever communicating to the public or publishing the impugned TVCs or any part thereof or any other advertisement of a similar nature in any language [Read order here].

    HUL had dragged Patanjali to court over a series of advertisements which they felt were disparaging. The Patanjali ads played on the names of Lux, Pears, Lifebuoy and Dove, while asking consumers to reject “chemical-based soaps” and adopt “natural” ones. The order on the consent decree was passed on January 11, 2018 by Justice S J Kathawalla and the matter was disposed.

    Image source: here