Celebrities face up to 3-year ban and heavy penalty for misleading ads in new Consumer Protection Bill

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The Consumer Protection Bill, 2018 proposes that the celebrities endorsing misleading ads should be made to pay penalty up to Rs 50 lakh and serve a ban from making an endorsement of any product or service of up to three years. However, the bill did not include an earlier recommendation by a Parliamentary Standing Committee to impose jail term for deceptive endorsements. The bill, which seeks to replace the 31-year-old law in force now, was introduced by Consumer Affairs Minister Ram Vilas Paswan in the Lok Sabha. The bill is awaiting clearance by Parliament. The main thrust of the new Consumer Protection Bill is to eliminate the false and misleading advertisements.

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