The music marketing rulebook has undergone a complete overhaul in the recent times. With most of the traditional marketing avenues, barring radio, now almost redundant, the search for alternate and smarter routes have accelerated.
Launched in 2010, Hungama Artist Aloud, a digital media, distribution and talent management platform, has been...
I am pleased to bring to you our next guest interview with noted IPR practitioner Mr. Jagdish Sagar.
Mr. Jagdish Sagar is a practicing IPR attorney in the Delhi High Court since 2006; initially in Anand and Anand, first as Consultant, then as Partner. Since December 2011, Mr. Sagar has...
I am pleased to bring to you our next guest interview with Mr. Neeraj Kalyan, President, T-Series.
Mr. Kalyan started his career with T-Series in 1996 as a Manager and played an integral role in the company’s consistent success in becoming the leading music label in the country, resulting in...
The music business is both interconnected as well as fragmented. It has gone through many transitional phases throughout the second half of the 20th century.
A music related company cannot afford to be one dimensional now. While it may be a safe hand to play, diversifying will help hit the...
